
Creating an Effective Facebook Profile
Creating an engaging profile page is a must if you want to attract new fans and increase your brand visibility. Without a good design, you’ll find it hard to convert visitors into fans. Learn best-practices that will help you create more fans!
Since the key to networking is participation, your social media strategy must focus on developing fans. Having an attractive profile in the social media world is what converts people from casual visitors into fans. Without a good profile design, you’ll find it hard to develop an active fan base. Creating an engaging profile page is a must if you want to attract new fans and cultivate potential donors and supporters. Although you should do this across all social networking platforms, here I am going to focus on how to create an effective Facebook profile for your nonprofit.
The tips below assume that you already know that providing relevant content on regular basis on social media networking sites is key. Content can be in the form of news, links to interesting articles, photos, videos or other material. Regular updates build community, attract supporters and inspire engagement. In short, it keeps people coming back to your site. You can be as creative as you want as long as your content is relevant and updated regularly.
Now that we underscored the importance of quality content, let’s take a look at a few tips and best practices to build an effective Facebook page.
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